In a move set to strengthen its market presence and service offering, SURA Australian Bus and Coach (ABCU) today announced its official rebranding to Australian Bus and Coach Pty Ltd, effective 1 October 2025. This milestone marks the near completion of the strategic integration of SURA’s ABCU business into the 360 Group of Companies, a process that has been underway for the past year.

The integration reinforces the combined group’s commitment to delivering service excellence while positioning it for growth and innovation in the bus and coach insurance market.

“Our goal throughout this integration has been to ensure a seamless transition for our broker partners and clients,” said Denis Morrissey, Founder and Managing Director of 360 Underwriting Solutions “By aligning ABCU with 360 Underwriting Solutions, we’re bringing together our collective strength, expertise, and resources to better serve the Australian bus and coach community.”

From 1 October 2025, the business will trade under its new name, Australian Bus and Coach Underwriting Agency Pty Ltd (Australian Bus and Coach), reflecting its alignment with 360 Underwriting Solutions’ brand and market presence. Brokers and clients will continue to benefit from the same dedicated team, comprehensive products, and exceptional service that ABCU has always delivered—now with the added backing of the 360 Group’s expanded resources and market reach.

As part of the integration:

The business will relocate to Suite 1, Level 18, 201 Kent Street, Sydney, NSW 2000.

The dedicated team will continue to manage relationships and transactions as before, ensuring continuity of service and support.

While the product offering itself remains unchanged, the rebrand brings a fresh new look to documentation and the website, reflecting the 360 Group branding. The expanded resources and support will enable Australian Bus and Coach to deliver even greater service and innovative solutions to its brokers and clients in the future.

“We are excited about the opportunities this integration brings,” added Brett Jackson, Head of Australian Bus and Coach “With the strength of 360 Underwriting Solutions behind us, we’re well-positioned to support brokers and their clients with best-in-class solutions and service.”

For more information about the rebrand or to speak with a member of the 360 Australian Bus and Coach team, please visit: 360uw.com.au/abcu.